Today’s small businesses require an online presence to thrive, but there’s a lot that goes into creating an online presence and even more competition to captivate your audience. So, what’s the difference between brand photography and content creation? and how can you fuse them for optimal results?
Hi there, we’re David and Meivys , a husband + wife team. We work alongside small businesses, creatives and professionals to elevate their brands through authentic, light, bright, professional, images. We’re so excited that you’re here and want to invite you over to our Instaparty at @msp_branding .
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All photography and video is not created equal, in fact, many entrepreneurs are getting confused between brand shoots and content shoots. In this blog, we’re going to dive deep into the details of brand photography, contrasting it with content creation, and discovering the synergies that drive impactful brand narratives so that you can stand out in your industry.
What is brand photography?
Brand photography is the art of using high-quality images to tell the story of your brand. Using photos to market and advertise your brand not only builds trust and increases perceived value, it also gives your clients and audience a more luxury brand experience. Whether you’re branding your business for the first time or rebranding, powerful brand imagery and video will take your business to the next level.
Brand photography transcends mere images; it evokes feeling and transmits the essence of a brand, communicating its values, identity, and narrative through visual or video storytelling. Unlike generic stock photos, brand photos are tailored to reflect the unique personality and aspirations of a business, forging authentic connections with its audience.
Brand shoots should be carefully curated, have a clear vision, and creative direction. It should be professional, clean and representative of your brand’s values. The images, locations, wardrobe and vibes should be cohesive with your website and overall brand design and color palette. They require attention to detail and styling to represent the most polished version of your brand. By creating a visual brand identity, brand photographers position your brand as an industry leader to your audience.
Brand shoots are typically booked twice to three times per year depending on the collections offered and what your brand needs to convey. If your brand is multifaceted, you may not be able to cover all that you do in one session, but rather have focuses on two separate sessions. Your brand photos can be used for cover photos, email signature, ebooks, profile photos, interviews and speaking arrangements, and of course your website.
Need help planning a brand session? Check out our What to wear guide or our Props guide to get you started or book a session with us and we’ll take you step by step to plan a session that is authentic, cohesive, and fun!
Examples of Brand Photography
What is content creation?
Content creation is an extension of your brand, not the beginning. While brand photography lays a quality foundation for visual storytelling, content creation extends its reach, weaving multiple narratives that resonate with audiences across various digital platforms. From blog posts to specific social media campaigns, content creation breathes life into brand photography, amplifying its impact and fostering deeper engagement. By crafting multiple compelling narratives that align with the brand’s essence, content creators infuse relatability into every piece of content.
Content shoots do not need to be as curated, rather be purposeful and lead to a specific action from the audience. This is where you can be unapologetically you – no, like – really! Let out the quirks, what you like to do to start your mornings, including hobbies and beliefs, workflows and everyday life. Brand shoots have the dream factor, meaning we can create anything you dream for your brand. Content shoots offer more about a behind the scenes look at your brand and life.
Content shoots are typically shot monthly or at least quarterly because they are specific to the campaigns, blogs, new offers or services, or other pieces of content you’re creating for you audience – hence the words “content”. This is where you fill the bank of quality imagery your brand can use to be insta-famous all year round!
Need help planning? Here’s what to consider: What holidays, celebration or promotions/campaigns do you have coming up? What seasons are upcoming and how can you maximize the season for business growth and sales utilizing professional photography and video? Whichever stage you’re in, we can help you organize your thoughts and plan the logistics for a smooth session.
Examples of Content Creation
How do both thrive together?
In the age of digital marketing, brand photography and content creation are not separate entities but rather interconnected components of a cohesive brand strategy. When executed in tandem, they amplify each other’s strengths, creating powerful synergy that drives brand resonance and loyalty. Brand photography provides the visual backbone, anchoring the brand’s identity and evoking emotional responses, while content creation generates relatability into these visuals, infusing them with context, narrative, and purpose.
Work with us to accomplish both!
We believe that you can leverage the power of branding to serve as a clear foundation on which to build content upon.
Here’s our strategic approach to fusing both in a way that will help your business easily market and stand out among the rest:
- Define Your Brand Story: Start by defining your brand story and values. What sets your brand apart? What emotions do you want to evoke in your audience? By establishing a clear brand essence, you lay the groundwork for impactful photography and content.
- Invest in Professional Photography: Quality matters. Invest in professional photography that captures the essence of your brand, authentically. The unmistakable truth is that professional photography elevates your brand, increases perceived value and gives you a competitive edge.
- Tell Compelling Stories: Use brand photography as a springboard for storytelling ideas. Craft multiple compelling narratives that resonate with your audience’s aspirations, challenges, and desires. Whether it’s through blog posts, social media captions, or video content, leverage brand essence to bring your brand story to life.
- Integrate both: Seamlessly integrate brand photography into your content creation strategy across your online presence. Whether it’s your website, social media channels, or email newsletters, ensure that your brand imagery aligns with your content narrative and reinforces your brand identity.
- Engage Your Audience: Foster engagement and interaction by inviting your audience to be part of the storytelling process. Don’t post your content and ghost your audience, this will reduce the credibility and connection you’ve worked so hard to foster.
In today’s visually driven world, both are vital for establishing brand identity, engaging audiences, and boosting business growth. By harnessing their synergies, businesses can create compelling narratives, build authentic connections, and shine in a saturated market. As you embark on your visual branding journey, remember: the narrative you weave (yes! just like a spider’s web) is as impactful as the work that you do. Begin your brand journey with the right direction from professionals and witness your brand ascend to unprecedented success.
Now what’s the difference between professional vs DIY/phone content? We’ll talk about that on the next blog!
If you’re done playing small and listening to too many voices out there telling you what is the trendy thing to do, we need to meet over cafecito (coffee). Our team specializes in crafting high quality photos and videos that resonate with your audience and elevate your brand to new heights. Ready to stand out in a crowded marketplace?
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M Suarez Photography offers photography and video in a light, airy and clean photography style. Our clients love that we are not only organized and thorough, but also that we are fun and invested in your business growth. Be sure to follow us on instagram to see more of our behind the scenes work or join our newsletter and be the first to know about all our promotions and new offers.
M Suarez Photography is based in Miramar, but serve Broward, Palm Beach and Miami Dade counties including: Boca Raton | Cooper City | Coral Gables | Key Biscayne | Miami Shores | Palm Beach | Palmetto Bay and more.
